Logo design for a grassroots brand based in Bangalore, India. Mutiyaar is a small scale entrepreneurial venture that specialises in women’s wear and diverse tailoring solutions. I wanted to create an additional brand story that defines what ‘Mutiyaar’ really means. This for me is a crucial step in establishing the identity of the venture. I want to use names of people that are often forgotten or omitted to keep a “global” face, in this case, Mutiyaar is family and we stand proud, together.