Bongchie 
Identity & Packaging Design
New Delhi, India
2021

Project executed with Gagan Beri and Jayesh Joshi.

Bongchie will reveal its new face later in 2022

Established in 2015, Bongchie India is the leading manufacturer, wholesaler, trader, and exporter of smoking paper. Bongchie needed a new identity to bring together the wide range of products into one cohesive and fresh brand.

Our challenge was to keep the playful and passionate energy of the founders intact. We had to create something that would excite the indian market as well as stand strong amongst insternational giants like OCB, Raw etc.

We made a concious effort to stay away from the ‘stoner’ stereotype and pushed the brand towards a trustworthy and mature identity. Taking inspiration from the culture of cannabis, we created an identity that is scalable, clean, iconic and simply, fun!

Bongchie is a reliable smoking partner that just wants you to take it easy.