
Culture Swap
Poster Design
2020
Script: Gurmukhi
Poster Design
2020
Script: Gurmukhi
Inspired by the quality of graphic design around me in Switzerland, I was curious to apply the same visual sensibilities to another culture; in this case, Gurmukhi. Gurmukhi, my mother tongue, is the script used for writing Punjabi.
The final output is an interesting mix of punjabi motifs embracing swiss design sensibilities. This project further inspired me to explore Gurmukhi lettering as well as make some social media posts regarding the farmers protests in India earlier in 2019.




“Farmer’s voice is Punjab’s voice”



