Identity Design


Mutiyaar is a clothing boutique based out of Bangalore, India. They specialize in tailoring solutions for women. The identity was inspired by the creative spirit of the entrepreneur, Sonu. She is a dedicated business woman who goes the extra mile.

I created a custom logotype using Didot as the base. Additionally, I worked on creating a brand narrative to bring out the people and story behind the homegrown venture.

I focus on keeping the brand colours black and white so that the assets can be easily printed at home or at local print stores.

Note: Recommended to view project on monitor.

© Anahat Kaur 2021